Fashion mags are tripping over their heels as learning is in vogue.

The latest figures from Roy Morgan have been published, and the results may not have been what you expected.

The biggest riser was National Geographic with a 0.4% rise in population readership, and the biggest faller was Marie Claire magazine with a 2.1% drop.

Australian Geographic also increased their readership numbers by 13.6% since September last year. Marie Claire was also one of the biggest droppers since September last year, losing 18.4% of their readers.

Statistics: http://www.roymorgan.com/news/press-releases/2011/1464/